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Know exactly which leads make you money.

Stop guessing which ads work and which leads are falling through the cracks. Clear, visual sales reports built specifically for remodeling contractors — to protect your time and your marketing budget.

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Two reports. Both update the moment a lead moves or an email logs. One shows you who's about to fall through the cracks. The other shows you which lead sources are actually paying for themselves.

The lead status report.

See the exact date of your last client contact in one glance.

  • Stop dropping the ball. When you get busy on a job site, follow-ups are the first thing to slip. This report lists every active lead with the exact date and channel of your last contact — so you know at a glance who hasn't heard from you.
  • Instant accountability. Never wonder if you or your team forgot to call a prospect back. Ten seconds on the dashboard every morning and you know exactly who needs a text or a phone call today.
  • Reactive chaos to proactive sales. You work too hard to get leads to let them go cold from a lack of communication.

The sales conversion report.

Stop burning cash on lead sources that don't sign contracts.

  • Track your real ROI. Are your best jobs coming from Facebook, Google, local signage, or word of mouth? This report breaks down your close rate by lead source, so you see what actually works.
  • Cut the dead weight. Contractors waste thousands on expensive lead-gen platforms. If a specific ad source gives you 50 leads and zero signed contracts, you see it instantly — and can stop spending money on it.
  • Smart budget allocation. Put your marketing dollars where they actually yield high-profit remodeling projects. Turn your sales data into an unfair competitive advantage.
$299/month

Every account. Day one.

Sales Reporting is in every MY LAURA account on day one. Not a Pro tier. Not an add-on. Not metered by lead count.

Unlimited leads. Unlimited reports. Unlimited team. One price.

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Frequently asked questions.

Do I have to manually enter data to get these sales reports?

No. Because MY LAURA has a built-in CRM, these reports update automatically in real time. The moment you move a lead down your pipeline or log an email, the dashboard updates itself — no extra data entry.

Can I see which specific types of projects convert best?

Yes. You can filter your conversion data to see not only where your leads come from, but what project types — kitchens, baths, additions, whole-home — yield the highest margins and closing rates for your business.

The reports are one piece of the sales side.

The pipeline, the estimates, and the follow-ups feed the reports. The reports tell you where to spend your next dollar. Together, that's the sales side of MY LAURA.

See the whole sales workflow