Built by a remodeling operator to turn chaos into high-profit contracts. Track your pipeline, build customizable phase-based estimates in minutes, and let automated follow-ups win the job while you sleep.
Every lead we got, I typed in by hand.
Our website contact form and our Houzz leads came in as email. I'd open each one and copy the name, the number, and the project into our system as a lead. It was only a couple of times a day. I still hated it — the same keystrokes every time, and sooner or later someone else was going to be doing it too.
But the bigger problem wasn't the typing. It was that I was the only one who saw those emails. If I was out on a job site, or buried in something else, a lead could sit for a couple of days. Some of those we never quoted at all — by the time I got to them, they'd hired somebody else. I don't know how many. That's the part that still bothers me: there was no way to know.
So leads don't wait on one person anymore. They arrive already entered, everyone sees them, and anyone can tell at a glance whether someone's answered.
Stop losing high-value projects in a messy email inbox.
You never have to wonder who to call next or dig for a phone number on a scrap of paper in your truck.
Go to Built-In Contractor CRM →Build professional, phase-based quotes that protect your margins.
Break estimates down by project phase — Demolition, Framing, Finish Carpentry. Clients get clarity, your crew stays organized.
Create, adjust, and edit material or labor line items directly on your screen — no separate windows, no clicking through menus.
Enter your hard costs, apply your markup percentage, and see your true profit margin calculated instantly.
You control exactly what the client sees. Toggle images, descriptions, or line-item breakdowns on or off before sending. Your internal numbers stay private.
Stop spending your entire Sunday night writing proposals. Present a polished, professional document that commands premium pricing — and protects your secret sauce.
Put your sales process on autopilot and never leave money on the table.
Pre-written, contractor-tested follow-up email templates come loaded, so you never stare at a blank screen.
Activate the default sequence on day one, or rewrite the copy to match your own brand voice.
Once an estimate goes out, MY LAURA keeps you top-of-mind with the prospect until they sign.
You put hours of hard work into measuring and pricing a job. Stop letting those leads go cold because you got busy on a job site. Let the software do the chasing for you.
Data built to scale your remodeling business.
Stop guessing where your revenue is coming from. With Lead Status and Sales Conversion Reports, you can instantly spot cold leads before they disappear — and track exactly which marketing channels bring in your highest-paying jobs.
See how our reports save you money →Every piece above is in every MY LAURA account on day one. Not a Pro tier. Not an add-on. Not metered by lead count.
Unlimited leads. Unlimited estimates. Unlimited team. One price.
Start free trial →No. It's built to be completely intuitive for trade professionals. The workflows match how you already run your business, and setup takes about a day.
Absolutely not. The Client View Selection lets you decide exactly what information is visible on the final document. Show broad phase totals, deep descriptive text, or specific item images — while keeping your internal margins one hundred percent hidden.
You have total control. The system comes pre-loaded with high-converting templates so you can start immediately, but you can edit, rearrange, or rewrite the email copy at any time.
The signed estimate becomes a live project the moment she signs. The schedule builds itself from the phases in the estimate. Trade partners see their own weeks. The client sees a timeline. You already know where every open job stands.
See how the project runs after the estimate is signed