MY LAURA started as an inside joke. Then it started keeping Alpha Remodelers on schedule. Then other contractors started asking if they could use it too. Here is how we got here.
Alpha Remodelers opened its doors in Chandler, Arizona in 2021 — a veteran-owned kitchen and bath company. Travis had been laying tile since 2004 and served in the Army before that. He doesn't do the tile installs himself anymore, but he's on every job site every day, inspecting every inch of every project. He's a hands-on guy, not a techy guy — which is why the software Laura eventually built had to be something he could pick up and use without training.
Laura runs the backend: operations, bookkeeping, estimates, scheduling, trade coordination, QuickBooks. She can also design and measure a kitchen and step into the job herself when that's what it takes.
Laura tried every contractor software on the market. Joist was too simple. Jobber was built for service calls, not remodels. Houzz Pro was designed for the marketplace more than for operations. Buildertrend was overkill. CoConstruct felt dated.
None of them fit. So Alpha kept running on Laura's own systems — increasingly elaborate spreadsheets, Airtable bases, GoHighLevel workflows, forcing off-the-shelf apps into the shape of how Alpha actually worked. Duct tape and operational discipline.
The subs loved working with Alpha because Laura was organized. The clients loved working with Alpha because Laura was responsive. Contractors in the Phoenix remodeling network started saying the same thing to Travis:
"I need my own Laura."
At first it was a joke. Then it was a plan. Laura had been writing software on the side for years — enough technical background to build prototypes, and enough operational knowledge to know exactly what was missing in every competitor's product. She started prototyping what would become MY LAURA in early 2025, using Alpha's real operations as the test bed.
Every feature had to pass a specific test: would this save Laura or Travis time? And will Travis be able to use it and understand it? If yes, it shipped. If not, it got cut. That's still how the roadmap works.
The first prototype proved the concept but hit scaling limits. In November 2025 Laura rebuilt the whole platform on a production stack — React on the frontend, Node/Express on Render, Supabase on PostgreSQL, Vercel for the marketing site. Laura isn't writing the migrations or the API line-by-line herself — she's using the right tools for that part — but every workflow, every document layout, every link between records, every piece of the product design was hers. By the end of 2025, MY LAURA was running Alpha's day-to-day operations in beta.
MY LAURA opened to other contractors in 2026 at a flat $199/month. No tiers. No upsells. No sales calls. The product was already being used daily by Alpha, so there was no "launch mode" — it just started accepting other contractors.
What we care about now: shipping features weekly, keeping the price flat, and supporting every contractor who signs up with the same care we'd want from a vendor serving us. Alpha Remodelers is still a customer. Travis is still the QA team — if a feature breaks his workflow, we know within hours, because he texts Laura and it gets fixed by end of day.
Every contractor software company has a founding story about "contractors in the trenches" and "built by someone who understands your work." Most of those stories are marketing. Ours is the current operational reality of a working remodeling company. When you buy MY LAURA, you're buying software that Alpha Remodelers is using today, this week, on a real kitchen in Chandler.
That's the only promise we make. Everything else is features.
Want to see the product? Start at the homepage or try the free 30-day trial. Want to see Alpha Remodelers? Read about Alpha here.