The complete operational system for remodeling contractors.

Built by an active contractor to run sales, active job sites, team communication, and live accounting from a single centralized platform.

Running solo? This is the administrative assistant you don't have to hire. Schedule a free jump-start call →

Start free trial → See how it compares →

Every incoming lead lands in one inbox.

Inbox

No unread notifications

All (2) Unread (0)

Estimate Approved

Priya Sharma has approved estimate #EST-0012

Delete

New Lead via Email

New lead received: Marcus Chen

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A built-in CRM that moves leads through the pipeline.

Leads

Track and manage your sales pipeline

New

Contacted

Quote Scheduled

Estimate Sent

Approved

NEW1

Marcus Chen

👤Marcus Chen

📅8/11/2026

Website

CONTACTED0

QUOTE SCHEDULED2

Bathroom Remodel

👤Priya Sharma

📅3/24/2026

Kitchen Refresh

👤Kate Alvarez

📅3/24/2026

Website

ESTIMATE SENT0

Magic-link portals for clients and trades — no passwords, no chaos.

Welcome back, Sam

Here's what's happening with your project.

BALANCE DUE Awaiting Payment

$8,240

Across 1 invoice

View Now →

NEXT ON SCHEDULE

Plumbing Rough In · Tue, 8/12

9:00 AM

View Schedule →

Auto-scheduler builds a project schedule in seconds.

Fri, Aug 21

Countertop Install

Edit|🗑

8:00 AM – 4:00 PM

Partners: Reliable Countertops

· 1 square feet Countertop

· Countertop CutOuts

Electrical Trim

Edit|🗑

8:00 AM – 4:00 PM

Partners: Bright Line Electric

· Electrical

· Move Outlet

← Back Schedule All Appointments ✓

Billing Health gives you your Fridays back.

Billing Health

2 gaps

Estimates → No Invoice 1

Change Orders → No Invoice 2

Invoices → No PO 1

Completed Projects → Billing Gaps 0

View Billing Health →

Built in the trenches of a real remodeling firm.

Every feature must save us time or pass the "Travis Test."

I started prototyping what would become MY LAURA using Alpha's real operations as the test bed. I had spent years implementing software and running operations for multi-million-dollar businesses across a range of industries — including a home builder. That gave me a specific eye for what was missing in every contractor tool we tried.

When I sat down to design the core system, every single feature had to pass one test: would this save Laura or Travis time, and will Travis be able to use it without training?

Alpha isn't a prototype account or a pilot customer. Alpha is the working company where MY LAURA was invented, and it's still the primary customer. Every feature was built because I needed it at Alpha. Every bug gets found by Alpha before it reaches you. When we talk about product development, we mean Alpha is running a real kitchen gut-job right now, using the software, and if something breaks, it gets fixed the same day.

Laura Founder, MY LAURA · Ops at Alpha Remodelers

Sales & Estimating

Turn chaotic lead pipelines into high-profit signed contracts. Track inquiries instantly in a single inbox, move prospects through a visual Kanban pipeline, and build customizable phase-based estimates in minutes.

Explore Sales Hub →

Project Management

Run your entire job site from one single operational dashboard. Generate production schedules from estimate lines in 30 seconds, handle complex trade logistics, and assign custom on-site task checklists.

Explore Projects Hub →

Team Communication

Stop being the person every text, schedule change, and unpaid invoice routes through — let the portals carry it. Provide clients and trades with no-password magic links, route two-way text threads straight to project files, and track real-time document views.

Explore Communication Hub →

Finance & Bookkeeping

Stop leaking cash on forgotten project paperwork. Sync your books effortlessly with an inline two-way QuickBooks integration and let an automated Billing Health Radar flag unbilled change orders instantly.

Explore Finance Hub →

Designed for the real world.

Three structural reasons why trade operators are replacing their legacy software.

Built in the Trenches

The Problem: Software built by corporate project managers who have never held a tape measure.

The Transformation: Engineered directly on live Alpha Remodelers job sites. It mirrors your real operational habits perfectly. It runs the exact way a working contractor actually runs.

Flat-Rate, No Trap Fees

The Problem: Software bills that secretly spike every single time you add a new employee.

The Transformation: One simple flat fee of $299/month. Get an unlimited internal crew balance. Onboard unlimited trade partners. Run unlimited active projects. Scale your team without receiving a surprise software bill.

Single-Entry Revenue Radar

The Problem: Wasting hours manually re-typing estimate lines into separate calendar apps.

The Transformation: Write your project scope exactly once. The system instantly populates timelines. It automatically compiles your on-site material lines. It scans your data behind the scenes. It highlights unbilled work across your business in five seconds flat.

Laura and Travis Ainsworth at the Build Expo Regional Building & Construction Show — **Alpha Remodelers** Chandler, AZ · Veteran-Owned
ROC-licensed · A+ BBB

MY LAURA started as an inside joke.

Laura is the operations person at Alpha Remodelers, a veteran-owned kitchen and bath company based in Chandler, Arizona. She keeps the schedule, the estimates, the change orders, the trade partners, and handles the bookkeeping — all at once. Contractors who work with Alpha keep saying the same thing:

"I need my own Laura."

So she built one.

MY LAURA runs on the exact same systems Laura uses to run Alpha — because Alpha is still using it. Since March 2026, Alpha has run 33 projects totaling $450K in signed scope through this software. Every feature you see gets tested on real kitchen gut-jobs, real tile installs, real "the cabinet delivery is two weeks late" Tuesdays.

This isn't software designed in a conference room by people who've never held a tape measure. This is what a real remodeling office runs on, shipped to yours.

— Laura & Travis, Chandler AZ

Numbers from the shop MY LAURA runs.

Alpha Remodelers is the founder's company and MY LAURA's live test bed. These are its real production numbers.

Projects run on MY LAURA

$450K

Signed scope delivered

Mar 2026

Running Alpha's shop since

Updated October 3, 2026. Live Alpha production numbers; external customer counts will appear here as trial users convert.

Connects with the tools you already pay for.

Real two-way integrations, not Zapier band-aids. Your data stays portable.

ACCOUNTING QuickBooks Online

MY LAURA pulls your items, vendors, and chart of accounts from QuickBooks at setup — no rebuilding your item list from scratch. Invoices, payments, and expenses push back to QBO automatically. Works with every QBO tier from Simple Start to Advanced.

SCHEDULING Calendar Subscriptions

Every trade partner, client, and team member gets a personal calendar feed. Subscribe once in Apple Calendar, Google, or Outlook — schedule changes flow in automatically. Your MY LAURA schedule stays the single source of truth.

FILE STORAGE Google Drive

Automatic per-project folders. Photos, permits, and contracts sync to your Drive — not locked inside our database.

PAYMENTS Stripe or QuickBooks Payments

Clients pay invoices online through your own Stripe or QuickBooks Payments account — whichever you enable in settings. You keep your processing rate. No platform markup.

EMAIL-TO-LEAD Forward emails, get leads

Leads from Angi, Thumbtack, Houzz, or your own site show up as leads — and everyone can see whether anyone's answered.

MORE Need another integration?

These are the tools most remodelers ask for. Missing something? Email laura@getmylaura.com — we prioritize new integrations based on real customer requests.

Ready on day one. No setup fee. Ever.

MY LAURA imports your vendors, items, and clients from QuickBooks in one click — or from CSV files if you're not on QBO. Your communication templates are already written. You run a real job on day one, either way.

Same-Day Setup

Ready before your next lead

Connect QuickBooks for one-click import, or upload CSV files instead — either way, run your first project today. No configuration week. No IT required.

Instant Data Import

Your data is already there

MY LAURA imports your existing vendors, items, customers, and chart of accounts straight from QuickBooks on first login — or from CSV files if you're not on QBO yet. You're not starting from a blank screen.

Pre-Written Templates

Communication ready to send

Client intro messages, change order notifications, trade scheduling texts, invoice reminders — all pre-loaded and ready to customize. You don't write them from scratch.

Free Jump-Start Call

Running a project by end of day one

Every MY LAURA account includes a free jump-start call — a working session with the team, not a sales call. Setup takes under a day. Your first real project runs on what you set up in it.

Start your free 30-day trial today.

$299/month flat when the trial ends. No credit card. No setup fee. No learning curve.

Start Free Trial → Schedule Your Jump-Start Call →

Real software for real remodelers.

If you build new homes from the ground up or run commercial jobs, this is not your tool — MY LAURA is built for residential remodelers running kitchen, bath, and whole-home refresh projects. See an honest, side-by-side breakdown of how MY LAURA compares to generic construction management tools.

Most software packages on the market are built for massive custom home builders or corporate commercial teams. They are not built for the fast-paced shape of residential remodeling. We don't hide behind sales calls — see exactly how our frictionless magic links, automatic billing health checks, and flat-rate pricing stack up against the competition.

See the honest comparison matrix →

Frequently asked questions.

I'm a solo operator with no office staff. Is this platform too complex for me?

No — it was built exactly for you. This platform is designed to act as the administrative hire you don't have to make. By automating your lead tracking, scheduling, and billing scans behind the scenes, your office infrastructure keeps moving forward flawlessly even while you are out on a job site swinging a hammer.

Is this platform difficult to adopt if I am not a technical person?

No. I built this software specifically to mirror how a contractor actually thinks and operates on a job site. The workflows are completely intuitive, and our pre-loaded default templates allow you to send your first professional estimate within a day.

Do I have to pay extra software fees to add my subcontractors or crew members?

Absolutely not. We completely reject the restrictive per-user software licensing traps used by older platforms. MY LAURA operates on a single flat fee with unlimited core users, unlimited project dashboards, and unlimited trade portals.

Can I connect this to my current bookkeeping records?

Yes. The software features an inline, two-way QuickBooks sync that pulls your existing line items, vendor rosters, and chart of accounts straight into the platform during your initial setup for an incredibly easy transition.

Does two-way SMS cost extra?

No. Two-way SMS is included in the $299/month flat fee — carrier registration costs nothing extra. The only thing that isn't instant is SMS compliance itself, because the carriers require a real business verification before approving the number, and that takes real time. Everything else — email templates, client and trade portals, in-app notifications — works on day one while SMS registration is approved.