Because a tier system is just a way to hide what the product actually costs.
Not included: Card processing fees (they go to Stripe or QuickBooks Payments, whichever you use — no platform markup from us on top). QuickBooks Online subscription if you want QBO sync (you buy that from Intuit — CSV import works fine without it). Standard industry stuff.
30-day free trial. No credit card required. Cancel in one click from your settings page — we'd rather have customers who are getting value than customers who forgot to cancel.
Encryption at rest and in transit · OAuth sign-in · SOC 2 Type II infrastructure · 72-hour breach notification commitment. Full security details →
Start Your Free Trial →One unbilled change order on a $75k job costs more than a year of MY LAURA. It pays for itself inside one project.
I picked a 30-day free trial for a specific reason: this pays for itself inside one project, and thirty days is enough to start and finish one. I didn't want to hand somebody a month and have onboarding eat it — I sat through three separate sessions with our last platform and still spent most of my time googling. Nobody should lose their trial to setup.
So setup is short on purpose. You can enter a lead after a quick company setup. Give it a full day — adding your items, building your templates, tuning your schedule — and you're running real projects. There's no setup fee and no implementation call you have to wait for.
The one thing that isn't instant is SMS compliance. Two-way SMS is included in the $299 — carrier registration costs nothing extra — but the carriers themselves require a real business verification before they approve the number, and that takes real time. Everything else is available on day one while SMS is being approved.
When we left our last platform, our item catalogue — five years of descriptions, costs, and margins — I was told couldn't be exported. I retyped all three hundred entries by hand. The signed estimates were fine; I'd been downloading those one at a time on every software switch. What I hadn't thought to check — because every other tool I'd used could do it — was whether the item data could come with us.
Connect Google Drive and your signed estimates land in your own Drive. Documents and photos you add to a project go there too. Your item library exports. Whatever happens later, what you put in is already yours and already somewhere you control.
Never. We completely reject the restrictive per-seat licensing models used by older platforms. Your flat monthly rate gives your business an unlimited user balance so you can scale your team cleanly without penalizing your overhead.
No sales hoops here. You can launch your 30-day free trial instantly in one click without ever talking to a representative or entering a credit card. Connect QuickBooks for one-click import of your items, vendors, and clients — or upload CSV files instead. Either path has you operational on day one.
Yes, 100%. Having to manually re-type 300 item codes because my previous provider locked my data away was incredibly frustrating. Your library, customer registries, and signed estimate history are your property, and you can export them instantly whenever you choose.
All data is encrypted in transit (TLS 1.2+) and at rest (AES-256). Sign-in runs on OAuth 2.0 with two-factor authentication available on any account. The infrastructure MY LAURA runs on is SOC 2 Type II-certified, and card payments route through PCI DSS Level 1 processors. If a security incident ever affects your data, we commit to notifying you within 72 hours. Full detail at getmylaura.com/security.
No credit card required, no setup fees, and cancel in one click if it isn't right.