Most estimating tools were built for service calls or catalog-based quotes. Remodeling estimates are different — they have sections, trades, markups the client never sees, and phases that turn into invoice draws. MY LAURA's estimates were built around that reality by someone who writes them every week at a real remodeling company.
Organize by trade or phase. Each section rolls up to a subtotal. Expand to see line items with cost, markup, and total.
Toggle markup columns, hide individual line items, or collapse into lump sums. What you see is not what they see.
Client opens the estimate in their portal, signs with a fingertip, and the signed PDF lands back in your inbox — automatically.
You start with a template or a blank estimate. Add a client. Add your project address. Then you build the scope the way you'd actually write it on a notepad — by trade or phase.
Create a "Demolition" section, a "Cabinetry" section, a "Tile" section, a "Finish Work" section. Each one has its own line items and rolls up to a subtotal. When you show the estimate to the client, they see clean section totals. When you click to expand, you see the line-by-line detail — which is yours, not theirs, unless you choose to share it.
Every line item has a cost (what you pay) and a markup (what you charge). The cost column is yours — it never shows to the client. The markup becomes the unit price, which multiplied by quantity gives the line total. When you copy an estimate for the next similar job, the costs are still there — you're not rebuilding pricing from scratch every time.
Sometimes you want the client to see every line. Sometimes you want them to see a lump sum per section. Sometimes you want to hide the line entirely and roll it into another. The sidebar has six visibility toggles that control what shows on the client-facing PDF and portal view — no duplicating estimates just to hide a column.
Click Send. MY LAURA opens a customizable email dialog — subject, body, CC, SMS option. Your branding, your voice, sent through Resend so it actually arrives in their inbox. The client gets a link to their portal where the full estimate renders with the visibility settings you chose.
Client reviews the estimate in their portal. When they're ready, they sign with their finger or trackpad. MY LAURA timestamps the signature, updates the estimate status to "Approved," and sends a notification to your app inbox so you know it's signed. Once you convert that lead to a project, the signed PDF is automatically dropped into the project's Google Drive folder — no printing, signing, scanning, or re-sending.
Approved estimate → invoice is one click and the new invoice opens immediately so you can review and send without hunting for it. Or check individual line items to invoice in phases — useful for draw schedules on larger projects. The "Partially Invoiced" status tracks what's been billed and what's still pending, so you never double-bill a line item.
Set your payment instructions once in Company Settings — bank info, accepted methods, deposit terms, whatever you tell every client at the start of a job. MY LAURA renders them automatically below the Terms and Conditions on both the client portal estimate view and the PDF. No more typing the same thing into the body of every estimate email.
If you've already written a similar estimate, copy it. All line items, sections, markups, and notes come with it. Change the client, adjust the quantities, send it out. The second estimate you write for the same project type takes 10 minutes, not an hour.
Estimates is included in MY LAURA at $199/month. Unlimited everything. 30-day free trial, no credit card.