MY LAURA was built inside Alpha Remodelers, a veteran-owned kitchen and bath remodeling company in Chandler, Arizona. Travis, Alpha's co-owner, served in the Army and specializes in tile work. Laura runs operations. When contractors kept saying 'I need my own Laura,' they didn't realize how many of them were also veterans running their own shops with the same operational headaches. This page is for you.
A lot of software companies claim to "support veterans." Most of them mean they'll give you a discount on something they built for someone else. That's not nothing — but it's not the same as software that was built inside a veteran-owned business, by someone whose husband still spends Tuesdays laying tile.
Travis's military background isn't a marketing detail. It shows up in how Alpha runs: structure, discipline, accountability. Those values shape how MY LAURA was designed. The same systems that keep military operations running are the ones that keep Alpha's projects on time and profitable. That's not a coincidence. It's the reason we built the tool this way.
If you're running a veteran-owned shop, you know the category has specific dynamics:
MY LAURA doesn't make you guess. Every project has a clear lifecycle: Lead → Estimate → Project → Schedule → Invoice → Paid. Estimates, invoices, change orders, and POs stamp the last person who edited them, and every document carries the editable Terms & Conditions you configure once in Settings — so a contract dispute never comes down to "which version did you sign." The tool was designed by an ops person who doesn't tolerate ambiguity, and it reflects that.
The price is $199 a month. It's on the website. There's no sales call. No "let's hop on a call to understand your needs." No upsell ladder. We respect your time by telling you what things cost before you give us your phone number.
You're not getting punished for growing your team. Unlimited users, unlimited projects, unlimited trade partners, one flat price. Whether you're running one project or fifteen, the software bill is the same.
When you email support, Laura or Travis sees it. That's it. That's the whole support team. No tiers, no escalation, no "your ticket has been assigned to agent #4720." You get a human who understands contracting, usually within a few hours.
Alpha Remodelers is veteran-owned. Alpha uses MY LAURA daily. When you buy MY LAURA, you're buying from another veteran-owned small business, not a VC-backed fintech in San Francisco with a "support the troops" marketing angle.
"The same systems that keep military operations running are the ones that keep Alpha's projects on time. MY LAURA is those systems, shipped to your shop."
We don't do a "veteran discount" because MY LAURA is already priced flat at $199/month with everything included. There's no tier to discount. What we do do is commit that the price stays flat — no per-seat upcharges, no upsell tiers, no "premium support" add-ons. When you're running a veteran-owned shop and the whole market is trying to nickel-and-dime you with tier games, flat pricing is the discount.
If your business is certified SDVOSB or VOSB and you're pursuing government or commercial veteran-set-aside work, MY LAURA's documentation features (editable terms and conditions on every estimate, digitally signed change orders, full project history, and QuickBooks reconciliation) are designed to make compliance easier.
If you're a veteran running a remodeling shop, we built this for you specifically. Try it. If it fits, stay. If it doesn't, cancel in one click and no hard feelings.
Spin up MY LAURA, import your existing projects, and see if it fits your workflow. If not, cancel in one click.